China Life's Power Illuminates New Scenery of Beautiful Sichuan Villages

• Article
• 2024-05-16
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As the country's battle against poverty comes to a successful conclusion, the magnificent canvas of rural revitalization is gradually unfolding across the vast land of our nation.

Sichuan, being a major agricultural province with extensive rural areas, large land area, and a large population, faces a daunting yet profoundly meaningful task in comprehensively promoting rural revitalization.

As the "lead goose" in the local life insurance industry in Sichuan, China Life Insurance Company Limited (hereinafter referred to as "China Life Insurance") Sichuan Branch bears the social responsibility of a central enterprise and actively participates in this historic process, contributing a steady stream of momentum to the comprehensive revitalization of the Bashu countryside through its professional insurance services.

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During the years of poverty alleviation, the company has won recognition from all sides with its unwavering determination and efficient execution.

The dispatched village officials have gone deep into the fields and worked hand in hand with the villagers to face challenges together.

These efforts have not only won the praise of the masses but also earned the honor of being an "Advanced Provincial Department (Unit) for Targeted Poverty Alleviation".

During this period, the company successfully helped 143 poverty alleviation points achieve comprehensive poverty alleviation, enabling more than 12,000 poor people to embark on a new path to life.

Embarking on the journey of rural revitalization, China Life Insurance Sichuan Branch is full of confidence and acts swiftly.

The company actively responds to the national strategy, takes rural revitalization as the core task, and fully implements the decisions and deployments of the Party and the state.

Knowing that rural revitalization requires comprehensive planning and precise implementation, the company continues to explore new service models while stabilizing its main business, striving to improve the quality and response speed of financial services, and laying a solid foundation for the comprehensive development of the countryside.

United in spirit, the company has composed a triumphant song of poverty alleviation.

Time goes back to February 25, 2021, when China announced that it had won the battle against poverty on schedule and achieved the poverty reduction target 10 years ahead of schedule.

As the main battlefield in the national poverty alleviation, from 2013 to 2020, Sichuan has gone through eight years of continuous struggle, from the Liangshan Yi area to the plateau areas involving Tibet, and all 88 poor counties in the province have been lifted out of poverty, eliminating absolute poverty and regional poverty that has existed for thousands of years, and achieving a comprehensive victory in the battle against poverty.

In the battle against poverty in Sichuan, China Life Insurance Sichuan Branch has always been at the forefront, contributing the wisdom of Guoshou to this victory.

The company has gone deep into poor areas, accurately identified poor populations, and provided strong support for the development of poor areas through a series of practical and effective measures.

On the one hand, it has fully utilized the advantages of the insurance industry and tailored a variety of poverty alleviation insurance products covering medical care, pensions, education, and other aspects of the poor population, pioneering the "poverty alleviation insurance" business, providing risk protection for hundreds of thousands of poor people.

On the other hand, the company has actively connected with local governments and poverty alleviation departments to jointly promote the implementation of poverty alleviation projects, and has given priority to grassroots service points and resources, greatly improving the coverage and quality of local insurance services, and injecting financial momentum into the development of poor areas.

At the end of 2020, the company's anti-poverty report card clearly recorded: all 143 designated poverty alleviation points in the province have achieved poverty alleviation and lifted their hats, with a total of 3848 households and 12,396 poor people achieving poverty alleviation; 95 village officials were dispatched, including 44 first secretaries; 15.753.9 million yuan of poverty alleviation funds were invested; 252 projects such as infrastructure poverty alleviation, education poverty alleviation, and insurance poverty alleviation were carried out; and personal accidental injury risk protection has been provided for many village officials in the province for many years... A series of data carries the mission and responsibility of China Life Insurance Sichuan Branch to escort the battle against poverty.

The poor areas in Sichuan have achieved "each village has a leading industry, each household has a way to get rich, and each person has a skill", taking a solid first step towards the comprehensive implementation of the rural revitalization strategy and the new journey of modernizing agriculture and rural construction.

Due to significant assistance effects, China Life Insurance Sichuan Branch was awarded "Advanced Provincial Department (Unit) for Targeted Poverty Alleviation" by the Sichuan Provincial Party Committee and the People's Government, and was rated as an "Advanced Unit in Financial Poverty Alleviation Work" by the local regulatory authorities.

With a united heart and effort, the company has joined the rural revitalization.

With the comprehensive victory of the battle against poverty, rural revitalization has become a new historical mission.

Against this background, China Life Insurance Sichuan Branch quickly adjusted its strategic direction, actively participated in the field of agricultural services, and supported the implementation of the rural revitalization strategy with practical actions.

Through a series of carefully planned and powerfully executed actions, the company has achieved significant breakthroughs in various fields such as insurance assistance, consumption assistance, and assisting rural talent revitalization, fully demonstrating the social responsibility of central enterprises.

In 2023, to promote the effective implementation of the rural revitalization strategy, the company formulated a series of documents such as the "Key Work Implementation Plan to Promote Rural Revitalization", clarifying 18 work tasks and 9 key tasks, as well as a targeted assistance plan for Huilong Village in Daping Township, Puge County.

The introduction of these documents stems from the company's deep understanding and firm implementation of the rural revitalization strategy, and it has also put forward a clear line of action to promote rural revitalization work.

Insurance assistance is one of the important means to help rural revitalization.

The company is based on its main responsibility and business, increases the intensity of insurance assistance, and focuses on improving the risk resistance ability of the masses in the assistance areas through donation insurance, and deeply cultivates insurance assistance to help rural revitalization.

In accordance with the "four do not remove" requirements, it has upgraded "poverty alleviation insurance" and implemented a long-term mechanism of "one body, two pillars, five strategies, and six guarantees".

Many city (state) companies in the province continue to undertake health and poverty prevention businesses such as serious illness insurance, a series of good life insurance, customized commercial supplementary medical insurance, and health care trust management in the local area, continuously improving the service quality and level of undertaking, and helping serious illness insurance to play a bottom-line guarantee role.

The company has successfully donated Guoshou accidental injury insurance and Guoshou care for women's insurance to specific groups in Puge County and the paired assistance counties of Mabian County and Leib County, with a total donation amount of 155 million yuan, building a solid protection barrier for the local masses.

The field of consumption assistance is also fruitful.

By purchasing and selling local agricultural products, it has brought real benefits to local farmers and promoted the development of local agricultural industries.

In the past two years, the company has completed 3.1 million yuan of consumption assistance, helping to strengthen the collective economic construction of the assistance village, promoting the circulation of agricultural and special products in the assistance area, and effectively increasing the income of villagers.

The company has been active in assisting rural talent revitalization.

It has organized 37 county and village cadres such as village party secretaries, wealth leaders, and practical scientific and technological talents in the assistance area to participate in the theme training of grassroots cadres' rural revitalization and the training class of "three teams" in rural revitalization, helping them to improve their theoretical knowledge level and practical skills.

At the same time, the company has organized village cadres and masses in the assistance area to "go out" to learn from the successful experiences and typical cases of advanced counties and villages, and actively explore new models of financial support for the collective economy of the village.

By interpreting policy theory and on-site teaching, it has improved professional ability and injected talent vitality into the rural revitalization of the assistance area.

In addition, the company has made full use of the advantage of its extensive outlets and actively carried out the "job delivery" activity, actively absorbing low-income groups who are willing and eligible to become insurance practitioners, providing free corresponding vocational skills training, assisting the government in solving employment problems, and helping to maintain social stability.

The company has also actively carried out special donation activities, donating funds to Puge County for the construction of apple orchards; allocating special party fees for the construction of party member activity rooms in Daping Township, Puge County; and raising funds from the cadres and employees of the provincial company to help the poor masses in Huilong Village.

These donation activities not only solved the urgent needs of the local masses but also successfully helped many rural construction projects, bringing a better living environment and development opportunities to the rural areas.

In addition, in terms of party building assistance, the company has actively explored a new model of "party building + assistance", strengthening the construction of grassroots party organizations and party member teams through methods such as paired assistance and party building training; in the field of education assistance, relying on the public welfare donation platform and the "100 schools sports assistance plan", it has contributed more strength to rural education.

The company has taken the lead in promoting the optimization and upgrading of county-level institutions and agricultural services as the focus of work, formulating and issuing the "Two Townships Revitalization Special Investment Plan" and the "Two Townships Revitalization Implementation Guidance".

The company has taken the construction of the two townships team as the core, created 20 benchmark business departments in key townships and towns, and fully launched the construction of 100 "Top 100 Rural Marketing Service Departments", ensuring the effective implementation of the work to promote rural revitalization.

Looking forward to the future, China Life Insurance Sichuan Branch stated that it will fully devote itself to the great cause of rural revitalization, continue to deepen party building, financial assistance, and educational assistance, comprehensively assist rural revitalization, and work together with the people of Bashu to depict a better life picture with a pragmatic attitude, strong measures, and solid progress.